Minty Cookies and Cream Cookies

As someone who chose a career in marketing, I am constantly in awe of the Oreo cookie. Or, more specifically, the marketing team behind the Oreo cookie.

I’ll start by saying that the classic Oreo flavour is a classic for a reason. It’s simple, it’s damn tasty, and it’s immediately recognizable. I frequently do a crossword on my phone that uses clues like “the only black and white cookie” or “America’s favourite cookie”. (It’s not a very difficult crossword. Leave me alone.)

So while the classic Oreo is enough to satisfy millions, they never stop pushing the envelope.

Flavoured Oreos. 

Whether you’re a fan of them or not, you can’t help but admit, they’re genius. Every year there’s some new flavour, some new way of marketing the Oreo to make you go YUM or ICK. Even if the flavour combination doesn’t sound appealing, people still try them. They talk about them. They debate them. There are hundreds of lists on the internet solely made for ranking Oreo favours. It’s amazing.

Golden Oreos.
Double Stuffed.
Birthday Cake.
Neapolitan.
Banana Split.
Lemon Twist.
Watermelon.
Red Velvet.
Root Beer Float.

Last year, a huge trend on the internet was pumpkin spice. (It’s always been a trend, but last year seemed especially excessive). So what did Oreo do? They unveiled a Pumpkin Spice Oreo. Most people cringed when they heard the name, and yet even with that initial aversion, curiosity formed and people tried them. Slap “Limited Edition” on the box and well, people were running to the store.

Maybe you loved them, maybe you hated them, maybe you couldn’t bear to try them. Whatever the case, they got you thinking/talking/reminiscing about Oreos. I didn’t try them, but I definitely bought a bag of regular Oreos, just because the idea was put in my head.

And THAT, is genius marketing.

One of the reasons Oreos are so great is that they’re wonderful to bake with. They add that distinctive Oreo flavour – one that not many can say no to. Plus, they carry a sense of nostalgia with them.

When you think of Oreos, you think of your childhood. Twisting off the top, licking off the icing, dunking them in a big glass of milk. They take you back to when the biggest worry of your day was whether you could twist off the top cookie without breaking the icing.

Don’t you wish you could go back to that time?

But I digress. These cookies are a homage to Oreos. Cookies inside of cookies. Yeah, I went there.

I realize you can buy minted Oreos, but I’m not a fan of that processed, fake mint flavour. These cookies are bursting with chunks of Oreo cookies and actual mint leaves, so you get that subtle, fresh minty flavour NATURALLY.

So if you’re like me and you occasionally buy Oreos to indulge in or bake with, these cookies may just be your new favourite thing.

Pair with a big glass o’ milk.